Hockney Logo Competition

As part of the developing process I considered another idea of how to treat the logo.
Working on the premise of the David Hockney swimming pool and bath that feature in his work, I decided to photograph the logo under water.
Although i will not submit it as a final piece.
I think it creates an interesting effect with the water masking areas of the logo, it could be used as a looping ambient piece of media at the AND/OR award show.

Development - starting to bring all the elements together.

Swimming pool dive scene

Diving 'And' & 'Or'.

Photography - create the sence of photographing a subject in Hocknet style. Would have a camera click sound.

Development

Camera shooting, uses the Or as a subejct. Photographing it from different angles and then revealing the final logo.

Grand Day Out - Full Project

Running order top to bottom
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As a start to the new brief i decided to record my day. Shown here is me waking up, getting ready and traveling to uni. I shot it by using multi shot on my camera then sequencing them in QT. Didnt spend much time editing, just put the images together to inspire myself in preparation for the crit. As part of my journey features me riding to uni on my bike I may consider a bike ride as my day out.

25fps - audio

2fps

Research Section 1

Something mentioned by Andy in the crit today. Eames? Did some research and found a film that i had seen before. Interesting way to document, also the information graphics along side the footage telling you dimensions etc

Ray & Charles Eames - 'Power of Ten'

Website - Bike Week, an event happening in June, could possibly produce a promotional piece to encourage people to have a go.

Thinking about who could be used a a client or as a direction for the outcome to be based.

Energy, Eco, Carbon footprint and carbon offsetting. How much energy do i use whilst out on my bike.

Article - How much co2 do i use?

Article - Bike to work

Wainwrights walks - Plan to document my day out using a little A5 sketchbook alongside photos and film. Wainwright has some great illustrations.

'Long Way Down' Tv series documenting travelling across many countries. Can i compare my simple day out to such a big journey.

Footage looks at Bike messengers in NY city. These guys are mad, needing to get from point A to B fast!!

Belleville Rendezvous - link1

Started to look at how i could use an animated map to record and document my journey.

News map

Route Map

Motion pieces involving bikes.

Queen - Bicycle race. This song by Queen, humorous take on riding a bike.

Public transport video from ireland.

Bicycle adventure - combines physics into the story.

Bike shed animation

Bike wheel animation

Ride a bike, encouraging bike riding.

Bike ride by Tom Schrooeder

Nottingham Cycle Routes, Maps and Info

Nottinghams Big Wheel, this looks like a possibility for my cycle route.

'The Big Track'

Also 'Pedals' shows a range of routes i could take. Pedals

Bike History

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Research Section 2

Considering British Heart Foundation. Linking the bike ride to a get fit, keep healthy campaign or charity fundraiser. From the centre of Nottingham to the power station, the heart keeping the city going. BFH website, bike events.

Ratcliffe-on-Soar power station.

Doing some research on the Ratcliffe-on-Soar. Looking for facts about the station. It's said that 48 million cubic metes of water evaporates each year through the 8 cooling towers, the water is drawn from the Trent. [ref] Like the link of the water to the station. Heart??

The station can produce 2000MW, approx needs of 2 millian people, twice the pop. of Nottingham. E-on

Micheal Kenna, a photographer who i'd admired previously, one of his subjects was the station.

Nottingham Energy Consumption

Informed today in the crit about "D-Fuse". Showreel.

Small Global Installation Dealing with globalization and impact on the planet.

Really interests me this type of work. Using Vj equipment as a medium, highlighting important social issues.

D-fuse - Brilliant city PDF ( mentioned by jon) Deals with the city.Ideas on how to use my photographs.

Today I was discussing the ideas and inspiration found on my day out. Id put the forward the idea of 'lifeline'. How the canal, river Trent, road and railways, electrical lines and on to the powerstation were the life of the city. All elements allowing the city to exist. Had similar attributes to the body. The blood, bones and muscle of my body on the bike ride.

Whilst on my day out along the river the Ratcliffe-on-Soar Power Station was is view all the way, i pretty much followed the power-lines all the way to it. I found this 3D view cameraBBC.co.uk.

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Ideas & Initial Development

Freesoundproject - website

onedotzero - title, elements of this have a visual language i could use.

Animated map i created to show the route i took. It shows the outward route i took but not the return.

Window into a bike ride - one of my favorite ways of capturing footage on the day out was by using my phone. I liked the way it allowed me to record the activity through the eyes of the bike and me while i was riding it. I thought as individual pieces they weren't very interesting but by placing them into a grid or window format they take on a new life.

QTime movies. Below are compilations of the photos i took.

Both for viewing purposes and to get an idea of how i could create motion.

Expo Zaragoza / Thirst Exhibition

visuals at an exhibition

Memory Factory

Record of my day out, using audio bites.

IDEA - one direction was to create a sense of a natural heartbeat within the environment.
Linking it to my heartbeat.

Heartbeat

veins

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Development

Heart/bloodflow,veins

To highlight our effect on the earth this piece explores the heartrate of the planet-heartrate_earth

EKG

Existencial KinetoGraph


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DEVELOPMENT
As part of the day out i used the Big Track which follows the canal and the river.
The Nottingham Council are pushing cycling and walking as part as a healthy lifestyle and as part of the environmentally friendly commute. The Big Wheel has a strong brand and i wanted to incorporate the raw material id collected with the existing visual language to create a motion piece to promote the route and my day.

Final Output -

Kandinsky AE Development

Wassily Kandinsky - I chose Kandinsky for his work on abstraction, being said that he is first real abstract artist. I decided to combine this with the colour theory his work is based around and create an abstract world within the 20seconds.

This is a piece of artwork done by Kandinsky. For the sequence I have created my own impression of the piece using Illustrator ready for importing into AE.

Kandisnky based much of his work on the connection between visual language and music. These 1st experimental pieces show the sync of audio and visual in an abstract way.

Moving on from original idea. Although i liked the concept it wasnt appropriate and couldnt really be applied to a tv sequence. These next pieces are development on from that. Still tried to create a good pace and continue to use the music to suggest mood and conection with the visuals. They take on scultural like quality or an abstract universe.

Final Devel

Mackintosh Development AE and Final Cut

Final Output

Combined imagery. During the crit it was suggested that i could try introducing imagery more recognizable to Mackintosh. I had already produced early pieces using such imagery. 

Shown below is an example of how it could work. I simply applied my existing motion pieces,overlaying the footage. Some bits work quite well however i may still keep the footage clean.

Output

output 3

output2

output1

Watercolor was one of the main mediums to be used by Charles and his wife when producing their artwork and designs. This influence, led me to create my own watercolor and film.  

NTU promotion brief

Things to take from brief; diversity amongst GD3, a variety of disciplines and skills. Refer to a complete unit 'GD3' but also as individuals. 

Charles Darwin, i had the theory of evolution running through my head as i looked at the brief. 

Note; evolution, natural selection, always adapting.

Thinking this could be a possible concept that; as designers we have evolved from the start of our creative lives, through university and onwards into the world. Always adapting to our environment. Poignant in a changing world. 

Can we be a designer species? 'creative selection' 

Also consider; materials, can weights, textures be used to represent the different disciplines.  

Typography? Maybe ask for comments from everyone, create a 'GD3 sentence, motto, strapline about our experience. 

Is it personal to each student, photographs of them with work?

Stats, graphics and information; collect some statistics about 'GD3' visualize through graphic design related consumables. How much ink? Pencils?

Time to fly the nest - using paper off cuts from the Graphics crew i made a nest to convey the idea that the students are flying the nest of the Boddington Building and Uni life. 

 Other elements are the typographic footprints left in the snow and the pencil shaving acorn shells. 

All relating to different species of design students. 

FREE RANGE IDEAS

From an earlier idea i had produced a nest from the left over paper used by NTU Graphic students. Considering an egg as part of this motion piece i decided to go with the idea of 'free range design'. 

Other ideas may include ' full fat design' - nothing skimmed. 'Something sweet' . 'organic thought' all in relation to food. Will give it a go and see. 

Started to use a camera. 

FINAL Export.

Audio been added and a few adjustments to timing. Wanted to get it down to under 2o sec. 

Morris AE Development Work

final devel 3

final devel 1

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