Tuesday 10 February 2009

NTU promotion brief

Things to take from brief; diversity amongst GD3, a variety of disciplines and skills. Refer to a complete unit 'GD3' but also as individuals. 

Charles Darwin, i had the theory of evolution running through my head as i looked at the brief. 
Note; evolution, natural selection, always adapting.
Thinking this could be a possible concept that; as designers we have evolved from the start of our creative lives, through university and onwards into the world. Always adapting to our environment. Poignant in a changing world. 

Can we be a designer species? 'creative selection' 

Also consider; materials, can weights, textures be used to represent the different disciplines.  
Typography? Maybe ask for comments from everyone, create a 'GD3 sentence, motto, strapline about our experience. 
Is it personal to each student, photographs of them with work?

Stats, graphics and information; collect some statistics about 'GD3' visualize through graphic design related consumables. How much ink? Pencils?

Time to fly the nest - using paper off cuts from the Graphics crew i made a nest to convey the idea that the students are flying the nest of the Boddington Building and Uni life. 
 Other elements are the typographic footprints left in the snow and the pencil shaving acorn shells. 

All relating to different species of design students. 

FREE RANGE IDEAS
From an earlier idea i had produced a nest from the left over paper used by NTU Graphic students. Considering an egg as part of this motion piece i decided to go with the idea of 'free range design'. 

Other ideas may include ' full fat design' - nothing skimmed. 'Something sweet' . 'organic thought' all in relation to food. Will give it a go and see. 

Started to use a camera. 


FINAL Export.
Audio been added and a few adjustments to timing. Wanted to get it down to under 2o sec. 

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